The Millennials are coming to stay

Who are the millennials?

They are the major force in boosting the growth of the private holiday home rental industry. As per the report published by Airbnb, millennials and younger generations will account for 75% of all consumers and travelers by 2025*.

Millennials are very different from past generations and do have different expectations for travel brands. There is a higher demand for memorable moments and activities over material goods. This has created what is known as the experience economy, driven by the need for shared experiences which is being told every day on social media. Travel being the ultimate experience will continue and will always grow as a result.

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It has made me think about this opportunity and what will truly drive the future travel consumer. I think about a traveler, who wants and seeks a little extra, a little surprise and delight to share with family and friends.

What does this mean for vacation rentals?

As we approach the tipping point of millennials encroaching on the baby boomers’ status as the industry’s highest-value audience. It is time for vacation rentals to see they are on the cusp of riding this wave of Millennials driving travel growth with a key understanding about millennials — their desire for both experiences and control. 

Millennial travelers are seeking authentic local experiences, whether cultural, natural, artistic or culinary. They want to go where the locals go and do what the locals do, even if it means to “dump the Eiffel Tower visit,” like Anthony Bourdain once said.

The other important trend is sustainability. Our local tourism authorities are looking for ways to limit the impact tourists may have on the environment, heritage sites and local populations. Seasoned travelers have also become aware of this and know they have an important role and responsibility to preserve the places they are visiting.

Vacation rentals are the best positioned travel segment to do this. They are local, they are more often very authentic, they provide unique stay experiences which often can be controlled by the guest to suit their specific needs.

It’s here, I must pause and say. whilst there is great value in taking time to understand millennials now rather than later, I must reflect and say that the Millennial characteristics are not necessarily exclusive or unique. With the rise and rise of social media it has also developed a “millennial mindset” with similar interests and expectations not just to this millennial age demographic alone but to many of the Generation X and baby boomer generations as well.

For Aabode.com and millennials this means we are seeking to align our future and share the experience.

Our vision is simple. We want to be the best millennial vacation rental brand, with affordable luxury at its heart. Our purpose is to deliver a better stay experience through accommodation people love. We aim to innovate and consistently deliver a better experience for both owners and guests, while bringing people together to share in their love for a great stay experience from Aabode.com

Reading list and notes:

*A survey of 1,650 travelers found that 74% of millennial business travelers had stayed in a vacation rental, like those provided by Aabode.com, while just 38% and 20% of Generation X and baby boomer travelers had, respectively.

*Given that Millennials are the fastest-growing age group and now make up around 25% of the global population, it’s reasonable to assume they make up a similar proportion of international travelers. According to Copyrise, 200,000 million global tourists are Millennials and they spend US$180 billion on travel every year.

Pricing (aabode.com)

Channel Manager (aabode.com)

6 of the best day trips from Sydney

Australia is huge! If you’ve only got a couple of days to explore, then day trips could be the perfect option for you. If you’re looking for a quick adventure not too far from the hustle and bustle of Sydney, consider taking these day trips!

Central Coast

The central coast is home to a collective of stunning beaches, so if you love the sand and the sea, you need to be there! With dozens of beaches available at your fingertips, you’ll be spoilt for choice. The area offers a chilled vibe and secluded hideaways so this is the perfect place for a relaxing getaway. Is the beach not your thing? If not, the coast also offers astounding bush and coastal walks as well as some amazing markets!

Royal National Park

The distance to this national park isn’t too bad for the visitors that don’t want to travel for more than an hour. There’s so much to do and see at the Royal National park! Whether you’re just sightseeing or after an adventure, this national park is the place for you. It’s the home of stunning waterfalls, coastal cliffs and the infamous Wedding Cake Rock. Whether you’re taking a dip, a hike or want to hire a canoe, this is the perfect spot!

Southern Highlands

Although this is a large area, dropping in at any city in the Southern Highlands won’t disappoint! If you’re looking to travel somewhere closer to Sydney, try stopping by Stanwell Park or Helensburgh! They have great lookouts for spectacular views and have beaches that are much quieter than the ones in larger cities. If you’re willing to go the distance, drive down a bit and check out Kiama. Whilst you’re there, go and check out the Kiama blowhole or stroll along the Kiama Coast walkway!

Blue Mountains

The Blue Mountains is one of the top day trip destinations for visitors and for good reason! Both Sydney siders and visitors come to the Blue Mountains to immerse themselves in the lush landscape filled with dense eucalyptus trees. With more than 140kms worth of hiking trails, you’ve got plenty to explore! The location is also home to spectacular rock formations like the Three Sisters and Bridal Veil Falls! Whether you’re hiking, rock climbing or just having a stroll, Blue Mountains is the perfect place to visit.

Ku-ring-gai National Park

Ku-ring-gai is just a dash north from Sydney and it’s the second oldest national park in Australia! Filled with tranquil bays, waterfalls and stunning bushland, you’d be crazy to give this one a miss! You’ll be surrounded by an astounding view and it’s the best place for a kayak down the river or for some solid hiking. Without a doubt, you won’t regret spending your day here!

Palm Beach

If you’ve just visited Ku-ring-gai National Park, why not head up a bit to the breathtaking palm beach! Here you can snap a pic at instafamous Barrenjoey Lighthouse as it’ll give you a spectacular panoramic backdrop! The area is home to some of the best beaches and is the perfect place to settle down for a picnic.

Looking for a place to stay? Check out Aabode.com because we’ve got the perfect accommodation for you!

The Ultimate Guide to Bruny Island

We’ve got the ultimate know how on where to eat, stay and play in Bruny Island! If you’re looking for a stunning but tranquil weekend getaway or nature adventure, Bruny Island is the place for you! Just located an hour out of Hobart, there’s no excuse not to go! Whether it’s for a romantic getaway or a fun filled family retreat, Bruny Island is the next hot holiday destination you have to visit!

Things to do in Bruny Island

Go and visit Cape Bruny Island Lighthouse

Cape Bruny lighthouse is a 114 meter heritage listed attraction that is perched above dramatic cliff tops and stunning views of the wild Tasmanian coastline. Cape Bruny lighthouse is the only Southern Tasmanian lighthouse that is open for tours! The lighthouse stands on the tip of Bruny Island in the waters of South Hobart and is the perfect way to marvel at the sights of Bruny Island. This is the top must do that we recommend and can even be achieved in a day trip to Bruny Island!

Source: Cape Bruny Lighthouse Tours

Head over to visit some penguins

If you’re heading to Bruny Island in the warmer months (September-February) you might get a chance at viewing some of Bruny’s furry friends! Head over to the Neck Game Reserve where they have boardwalks and viewing platforms where you can watch short tailed shearwaters and fairy penguins! This is the perfect activity for your family or even as a couple! From here, you’ll be able to see the little penguins return to their burrows in the sand dunes or make their way up to the beach in tight groups. While you’re here, the Neck lookout also offers jaw dropping 360 degree views of the beaches and flora.

Go berry picking at Bruny Island Berry Farm

For a relaxing and laid back day, take yourselves to Bruny Island Berry Farm to pick a variety of fresh berries and taste their delectable delights! The farm has more than 7000 strawberry plants housed on the farm so there’s always a plethora of supplies for you to pick from! After a few hours of basking in the sun and picking some luscious berries, treat yourself to some nibbles or a drink at their café. If you still want to enjoy the glowing sun after picking berries, you can even have a picnic on their grounds!

Spot some white wallabies

Never seen a white wallaby? Here’s your chance! Bruny Island is known for their population of white wallabies and their white coats attract a small crowd of visitors each year! You won’t spot them easily in any other place so see them while you can! They love to be near grassy areas and usually hang around early morning or during sunset. Head over to some of the parks or to Adventure Bay to spot them!

Source: Tasmania.com

Go hiking

Bruny island is home to enchanting forests, stunning coves, unique wildlife and striking coastal scenery so why not explore them! There are a plethora of walking and hiking trails for your to explore and it’s a great way to spend a sunny morning or afternoon! Some of our favourites include Maycista Nature Walk, Alonnah-Sheepwash Bay Track and the Labillardiere Peninsula Track. During these hikes you’ll be able to witness Bruny Island’s tranquil environment and be showered with spectacular views.

Where to eat in Bruny Island

Get Shucked

Looking to taste some of the freshest oysters in town? Look no further than Get Shucked, a locally owned and operated oyster farm and bar. Their oysters are harvested, shucked and served everyday to the public who can’t get enough! Find yourself a seat outside and enjoy a plate of oysters with a glass of bubbly ! It’s the perfect place for to stop after a morning exploration or an afternoon chatter!

Source: Get Shucked

Bruny Island House of Whisky

If you’re keen to experience a once in a lifetime whisky, there’s no better place to go than to the Bruny Island House of Whiskey! With 110 expressions of Tasmanian Single Malts available to taste and rare Tasmanian Single Malts, tantalise your taste buds with the finest whiskey around! If you haven’t had time to travel around Tassie to visit independent distillery’s and bottlers, this is the perfect place to visit as they have a range of award winning malts under one roof!  This is perfect for a relaxing afternoon by the sea!

Bruny Island Cheese Company

If you’re after a long and lazy lunch that’s paired with a few beers, Bruny Island Cheese company is the way to go! You can sit under the eucalyptus trees on their property with their cheese platters or enjoy a simple coffee and cake. It’s the perfect place to kick back and relax with some friends and family or just as a couple. Situated only 15 minutes away from the ferry wharf, it’s the perfect place to visit on a sunny day in Bruny Island!

Penguin and Pardalote Cafe

Penguin and Pardalote is the perfect place for a little nibble and sip! This café is situated in an old school styled house and has a laid back atmosphere where you can start your mornings or spend your afternoons. Indulge yourself with their range of brunch bites, savoury crepes and sweet crepes! If you’re feeling a little extra special, order yourself one of their decadent cheese boards or some freshly shucked Bruny Island oysters! Whatever you choose, you’ll be sure to enjoy

Source: TripAdvisor

Where to stay in Bruny Island

Bruny Ocean Cottage

Bruny ocean cottage is a beautiful three bedroom self contained holiday home suitable for couples or families! It’s equipped with free Wifi, Netflix and bicycles which is suitable for a weekend full of unwinding and relaxation. The properly is situated in a prime place that’s adjacent to Adventure Bay Beach! The cottage is also close by to great cafes, South Bruny National parks and other nearby attractions!

The Lookout

The Lookout is a stunning brick property that is located near Denned Point and has 180 degree views looking over Storm Bay. It’s set on two acres of private parkland and is close to Nebraska Beach and the Jetty Beach Café! It’s the perfect place to invite company as the property had three entertaining areas for you to choose from and a spacious covered deck with a four burner barbecue!

Captain’s Cabin Bligh Point

Captain’s Cabin is located at Bligh Point on North Bruny and has access to more than 1600m of private beachfront! The cabin boasts stunning wooden walls and ceilings with rooms that look directly out to the water! The main bedroom boasts a beautiful four poster bed and the guest room has a spacious queen bed. Stay at the Captain’s Cabin to be completely encapsulated by panoramic views of the channel.

What’s on in Sydney | October

There’s plenty for you to do this October in Sydney! This month is jam packed with festivals, food and fun so bring your family and friends along for a great time!

Sydney Craft Week | 11-20 October

Head over to Sydney Craft Week and get your creativity on! From Egyptian art to pottery, there are a plethora of stalls, exhibitions and workshops for you to explore. This year, thousands of crafty minds will be coming to celebrate through this year’s theme, ‘Play’. The festival encourages it’s attendee’s to immerse themselves in al l things ‘play’ and be inspired to consider new possibilities! This year, you’ll be bound to have a good time so give yourself the opportunity to let loose and get creative!

Source: Sydney Craft Week

Sydney Night Noodle Markets | 11-18 October

Indulge in a night of glutton and pure food fantasy at the 2019 Night Noodle Markets! Back again this year, this food festival is a culinary delight that all foodies look forward to every year and has a bountiful of stores you can choose from. This year’s lineup will include Xian Biang Biang, Gelato Messina, Wonderbao, Chur Burger, Donut Papi and many more! If you’ve got a little furry friend with you as well, bring your pup down to the festival on October 12th for the first Night Poodle Market! Tickets for the poodle market are $5 which comes with a dog treat and the proceeds will go to the RSPCA! Whether you have a pup or not, be sure not to miss out on the Night Noodle markets otherwise your stomachs will be waiting for another year!

Source: Good Food Month

Pinot Palooza | 12 October

Pinot Palooza is back for it’s eighth year as Australia’s largest annual pinot noir festival! The festival is home to over 100 kinds of Pinot and they’re all ready for tasting! This year’s festival will be held at Carriageworks and a standard ticket will only cost you $65 which includes every drop of pinot. If you’re feeling a little tipsy from the pinot, there are also food stalls, classes and performances too! You’ll also see a special appearance from Burger Project, La Bastide, Porteno and Agape! Yet read to drink your way around the world and strap yourself in for a good time!

William Street Festival | 19 October

The boutique and hip lane, William Street, hosts a festival each year and fills it to the brim with fashion, food and music! The festival celebrate the unique businesses and the heritage of Paddington. It’ll be a relaxed and fun filled day of scrumptious food and live entertainment. Kick your weekend off on the right note by grabbing a drink and leisurely strolling around the festival! The festival features a variety of eclectic vendors including 10 William Street, Elph Store and Italian Bar!

Oktoberfest | 26 October

Get your lederhosen and dirndl on and get ready to have a good time at Oktoberfest in the Gardens! Once again this year, The Domain will be transformed into a beer fuelled party and a giant beer garden inspired by Germany’s Oktoberfest. The festival will be hosting two big beer halls, a silent disco, roving performers and a giant dodgeball competition! Whilst you’re there you’ll be surrounded by circus performers, magicians, accordion bands, yodelers and brass bands so you’re bound to have a good time. Beer, cider, wines and spirits will be frivolously pouring throughout the day and you can pair it will a pretzel or bratwurst. Whatever you have, you’re bound to have a crackin’ time so don’t forget your tickets!

Source: Oktoberfest in the Gardens

Sculpture by the Sea | 24 October – 10 November

One of Sydney’s infamous annual events, Sculpture by the Sea is back for its 23rd year! The two kilometer coastal walk from Bondi to Tamarama is going to be filled again with spectacular sculptures from incredible local and international artists! The walk is the perfect way to start off the week or wind down from a hectic schedule, but be warned, crowds can get a little crazy during the weekends so come on weekday mornings if you can!

Source: Sculpture by the sea

There’s plenty to do this October so be sure to jot these events down in your calendar! Not from Sydney? Head to Aabode.com for some great accommodation for your stay in Sydney!

What’s on in Sydney | July

It might be frosty outside but it doesn’t mean you should be cooped up inside! There’s plenty to do in Sydney this July so grab your coats and head out the door. From music festivals to outdoor ice skating, there’s plenty to do this winter!

Australian International Music Festival – Sydney Opera House

The Australian International Music Festival is one the most popular events in Sydney and brings in a crowd from all over the world. The event provides a fantastic musical and cultural experience to Sydney and aims to expand your mind! Talented musicians will be performing at the Sydney Opera House, the City Recital Hall and Darling Harbour!

Winterlight – Parramatta

Winterlight is returning just in time for the school holidays and it’s a magical hub where you can skate, eat and play. Situated in Prince Alfred Square in Parramatta, this winter wonderland is not to be missed. The event will include the largest open-air rink in Sydney for you to skate on and a giant thirty-metre ice slide! After all of the skating, they also have warm winter snacks for you to munch on!

Carraigeworks Winter Night Market

The Carriageworks Winter Night Markets are back and it’s going to be better than ever! At the markets, there’ll be more than 50 stalls from leading Sydney restaurants and bars. This year, the stallholders will be inspired by the theme WILD, which highlights using native and locally sourced produce. As well as all of the delectable delights, there will also be live music and cooking demonstrations!

Ice skating at St Mary’s Cathedral

Throughout June and July, you’ll be able to skate in front of the breathtaking St Mary’s Cathedral in Sydney CBD! In the evenings, the park will be illuminated with a glowing hue and you’ll be able to soak in the atmosphere while you skate in an open-air ice rink! Once you’ve tired yourself out, you’ll also be able to warm up with some snacks and hot choccy from the food vendors! If you bring the whole family along, there’ll also be jumping castle, music and much more!

Apollo 11 Exhibition – Museum of Applied Arts and Sciences

The Apollo Exhibition commemorates the 50th Anniversary of the Moon landing! It’s hosted at the Museum of Applied Arts & Science and is displaying over 200 objects. Key objects that will be displayed in the exhibition include items from all around the world! The exhibition will also have a new virtual reality experience where visitors will be able to watch the moon landing from a new perspective!

Bastille Festival 

French food and culture are returning to Circular Quay and The Rocks to celebrate the 7th annual Bastille Festival! The four-day event will be home to 100 food stalls that showcase the best of French cuisine! Whether you’re craving raclette, crepes or a glass of champagne, it’s all here! The festival will include a Parisian Foodie Village, a Gourmet Produce Alley and a Mulled Wine Cinema!

Bondi Winter Magic

It might be too cold for an ocean dip but it’s the perfect temperature to go ice skating! Bondi has transformed once again into a winter playground by the sea at Bondi Winter Magic. Whilst you skate around, you’ll have a spectacular view of the ocean and a 22-metre Ferris wheel! Along with this, Bondi Pavilion will also be home to Bondi Feast, a fringe style winter festival!

Need a place to stay in Sydney? We’ve got some stunner apartments in Sydney that you can stay in at Aabode.com